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Trevor F. Smith: Exterior

Subtitle: A public record of my projects and related works.
Keywords: Bit Henge Favorites Fingernail Clippings Ogoglio Transmutable
Streams: trevor.smith.name twitter reader linkmonger flickr
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The Last Speakeasy Paper

The last of the papers to come out of Speakeasy, my main project at PARC, has made it through review process and will soon appear in "ACM Transactions on Computer-Human Interaction":

Experiences with Recombinant Computing: Exploring Ad Hoc Interoperability in Evolving Digital Networks

Abstract: This article describes an infrastructure that supports the creation of interoperable systems while requiring only limited prior agreements about the specific forms of communication between these systems. Conceptually, our approach uses a set of “meta-interfaces”—agreements on how to ex-change new behaviors necessary to achieve compatibility at runtime, rather than requiring that communication specifics be built in at development time—to allow devices on the network to interact with one another. While this approach to interoperability can remove many of the system-imposed constraints that prevent fluid, ad hoc use of devices now, it imposes its own limitations on the user experience of systems that use it. Most importantly, since devices may be expected to work with peers about which they have no detailed semantic knowledge, it is impossible to achieve the sort of tight semantic integration that can be obtained using other approaches today, despite the fact that these other approaches limit interoperability. Instead, under our model, users must be tasked with performing the sense-making and semantic arbitration necessary to determine how any set of devices will be used together. This article describes the motivation and details of our infrastructure, its implications on the user experience, and our experience in creating, deploying, and using applications built with it over a period of several years.

I'm proud to have played a small role in the Speakeasy team (made up of Keith Edwards, Mark Newman, and Jana Sedivy) and I stand by many of the concepts which we promoted.

There are some very interesting concepts in the technical infrastructure which explore the role of people in dynamic systems (e.g. device flocks or decentralized political groups) which I believe have implications to our long term future as the bio intelligence portion of the increasingly technical noosphere. If you're into that sort of thing then check it out when it hits the stands; I'll post a link here when that happens.

Other People's Blogs

I know it's slim pickings on this blog, but you can find me group blogging at both DorkbotSF's bog and Other People's Blog. The former contains full-on art nerdery and the latter is a startup blog for one of my news ventures, Other People's News.

350

350 Button

All around the world communities are taking action to spread the number 350, the safe level of co2 in the atmosphere measured in parts per millions (ppm), and make sure world leaders are on course to reach that target.

We're already at 385, so it's urgent that we act together and build a movement that will get the job done and ensure a safe and just future for the world.

Please join and help build this movement: 350.org

Screenshots of Transmutable's Tomorrow Space

Here are a few screenshots of Tomorrow Space (my defunct company's product):

Front page: choose an event hall to tour or rent
Splashpage-full

Event page: an ongoing event with 3D space, text chat, and audio chat
Eventspage-full

Account page: your information and settings
Accountpage-full

Body editor: change your appearance
Bodyeditor-full

Events page: list your events and your invitations
Eventspage-full

Tomorrow Space was a simple tool to make the web a little less about isolation and little more about real time conversation.

Books about Cities

A fair number of people have asked me for a reading list on the topic of online cities, so here is my Delicious Library generated list of related non-fiction which I've kept around. This doesn't include any texts on the technical underpinnings or political form of online cities, but it's a good starting place for understanding what cities are now and can be in the future.

People who know more than I do should feel free to chime in with suggestions.

Arquilla, John. Networks and Netwars: The Future of Terror, Crime, and Militancy. RAND Corporation, 2002.

Bacon, Edmund N. Design of Cities: Revised Edition (Penguin Books). Penguin (Non-Classics), 1976.

Beth Simone Balkin Jack M. Noveck. The State of Play. New York Univ Pr, 2006.

Balsamo, Anne. Technologies of the Gendered Body: Reading Cyborg Women. Duke University Press, 1995.

Bartle, Richard. Designing Virtual Worlds. New Riders Games, 2003.

Bollens, John C., and Henry J. Schmandt. Metropolis: Its People, Politics and Economic Life. Harpercollins College Div, 1981.

Boyd, S. Gregory, and Brian Green. Business & Legal Primer for Game Development. Charles River Media, 2006.

Caillois, Roger. Man, Play and Games. University of Illinois Press, 2001.

Calvino, Italo. Invisible Cities. Harvest Books, 1978.

Castronova, Edward. Synthetic Worlds: The Business and Culture of Online Games. University Of Chicago Press, 2006.

Chudacoff, Howard P., and Judith E. Smith. Evolution of American Urban Society, The. Prentice Hall, 2004.

Crawford, J. H. Carfree Cities. International Books, 2002.

Fujita, Masahisa, Paul Krugman, and Anthony J. Venables. The Spatial Economy: Cities, Regions, and International Trade. The MIT Press, 2001.

Gelernter, David. Mirror Worlds: or the Day Software Puts the Universe in a Shoebox...How It Will Happen and What It Will Mean. Oxford University Press, USA, 1993.

Glazer, Nathan. From a Cause to a Style: Modernist Architecture's Encounter with the American City. Princeton University Press, 2007.

Hall, Peter. Cities of Tomorrow: An Intellectual History of Urban Planning and Design in the Twentieth Century. Blackwell Publishing, Incorporated, 2002.

Horan, Thomas A. Digital Places: Building Our City of Bits. Urban Land Institute, 2000.

Huizinga, Johan. Homo Ludens. Beacon Press, 1971.

Jacobs, Jane. The Death and Life of Great American Cities. Vintage, 1992.

Jacobs, Jane. The Economy of Cities. Vintage, 1970.

Jacobs, Jane. Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics. Vintage, 1994.

Kotkin, Joel. The City: A Global History. Modern Library, 2006.

Lessig, Lawrence. Code and Other Laws of Cyberspace. Basic Books, 2000.

Levy, Matthys, and Mario Salvadori. Why Buildings Fall Down: How Structures Fail. W. W. Norton & Company, 1994.

Lynch, Kevin. The Image of the City. The MIT Press, 1960.

Mccloud, Scott. Understanding Comics: The Invisible Art. Harper Paperbacks, 1994.

Mitchell, William J. City of Bits: Space, Place, and the Infobahn. The MIT Press, 1996.

Mulligan, Jessica, and Bridgette Patrovsky. Developing Online Games: An Insider's Guide. New Riders Games, 2003.

Mumford, Lewis. The City in History: Its Origins, Its Transformations, and Its Prospects. Harvest Books, 1968.

Putnam, Robert D. Bowling Alone : The Collapse and Revival of American Community. Simon & Schuster, 2001.

Reader, John. Cities. Grove Press, 2006.

Rheingold, Howard. Smart Mobs: The Next Social Revolution. Basic Books, 2003.

Rollings, Andrew, and Ernest Adams. Andrew Rollings and Ernest Adams on Game Design. New Riders Games, 2003.

Rollings, Andrew, and David Morris. Game Architecture and Design: A New Edition. New Riders Games, 2003.

Salen, Katie, and Eric Zimmerman. Rules of Play: Game Design Fundamentals. The MIT Press, 2003.

Sassen, Saskia. Global Networks, Linked Cities. Routledge, 2002.

Sterling, Bruce. Shaping Things. The MIT Press, 2005.

Tufte, Edward R. The Visual Display of Quantitative Information, 2nd edition. Graphics Press, 2001.

Tufte, Edward R. Visual Explanations: Images and Quantities, Evidence and Narrative. Graphics Press, 1997.

Wardrip-Fruin, Noah, and Nick Montfort. The New Media Reader. The MIT Press, 2003.

Whyte, William H. The Social Life of Small Urban Spaces. Project for Public Spaces Inc, 2001.

Transmutable Postmortem

Now that I have the perspective of a little time away from being a freshman CEO, I'd like to record a few thoughts about my time at the helm. You can read the nitty gritty details in the company and personal blogs so I'll forgo a history and just dive into what lessons I learned.

Though I did (and still do) a fair amount of talking and reading about how to manage startups, I made a lot of the typical production-manager-turned-CEO mistakes:

I didn't reach out to local startup and funding communities. I have a network of startup folks in the bay area so even though I live in Seattle I didn't make time to attend local startup events. While this did save a huge amount of time, I didn't get to know the people nearby who can help out with non-core competencies (see below) and it also left me without local sounding boards when it came time to decide between going for investors or shutting down. I also worked out of my home office for most of the life of the company, but I should have started by renting space in one of the coworking offices downtown. I've heard that isolation kills more companies than red ink and I can believe it.

I bit off too much technology for our tiny bootstrap budget. I think we were onto something with our platform, but I was pretty aggressive in terms of thinking about scalability and the future of the cloud. We built on the (at the time) raw Amazon EC2 cloud, we were pushing the idea of 3D simulation on the web, and I believed that we could wrangle applets into not sucking. Even though I was very careful about scope and our focus on product, I underestimated the time it would take to get to a V1 and then inject it into the market.

I picked the wrong community of peers. I formulated the main ideas for the company while taking part in the game-centric virtual world community, so that is who I talked with the most. There are some brilliant folks in that crowd so it was stimulating, but in the end I spent a lot of time in groups of people who didn't believe that the web was about to consume 3D spaces like it consumed text, audio, and video. We were a web centric company so what I should have done was put out django-sim as quickly as possible and then rally forward thinking web developers around that flag.

I didn't outsource non-core competencies. This was partly fallout from the funding error I mentioned above because there just wasn't room in the budget to pay someone to make our product look like anything other than a developer driven prototype. Combine that with our "build it and they will come" mentality (a typical engineers' outlook) and the result was clearly not up to my personal or professional standards and had very little marketing push to get it in front of our target customers.

I worked myself too hard. I worked long hours and when I wasn't working I was thinking about working. I got divorced and shut down the company in the same quarter. This is not a coincidence. As news spread about this I had many interesting conversations with other divorced startup folks and it's clear that many of those startup heroes sleeping under their desks are there to avoid their home life as much as to help the company.

We had an unusual legal structure. There were good reasons for each decision about our legal and IP structure, but when talking with someone about investment you really don't want to be a scrappy LLC making open source platforms and creative commons licensed art which underpins your relatively small layer of proprietary product. Right or wrong, it's a red flag to many investors.

Luckily, not all of the lessons I learned are based in pain: I hired very carefully and the people I worked with were unbelievably excellent. Bootstrapping has a place in the pantheon of funding strategies, and I better understand which sorts of business model it can support and what a engaging business culture it can create. I fought against the usual communication firewall between my customers and my team and it more than paid for itself in understanding and community support.

It's hard to see these lessons recorded in black and white and they're a lot easier to identify in retrospect than in situ, but I think it's important to get them into the memepool for me to remember and others to read. Also, the folks in my next startup can now linkslap me if I start to make these mistakes again.

FreshBooks

Now that I'm doing a fair amount of contract and hourly work I'm using FreshBooks to track my hours and send invoices. The company is an example of a group of people which maintain a positive and fun voice in all of their interactions with me. So, it's a very handy service at a good price run by people whom I think I might like in that uniquely net manner.

I've meant to post about FreshBooks for a while, but it so happens that today I found out that they're running a promotional contest and to enter they ask that I tell at least ten people that "FreshBooks is jammed full of awesomesauce”.

Done!

Resources for Seattle Startups

Robert Eickmann just sent this list of resources for Seattle startups to the Saturday House mailing list but it's so handy that I'm republishing it here:


Seattle Startup Resources, This is the list of organizations that I
wish that I had known about when I came out here. Its broken into
Frequent events, Infrequent events, Entrepreneur support/educational
institutions, Funding sources, Web Resources and Job boards.

Startup Minded Events:  where in Seattle where you are likely find
technical people, hanging out having fun while working on changing the
world.

Frequent Events (Every week or month):

Eastside Startup Meeting: Every Wednesday morning at 9:00am At Tully's Coffee
8862 161st Ave NE, Redmond, WA

Hops and Chops: A weekly meet-up of entrepreneurs and startup junkies
who like to get together, drink beer, and talk shop. on Thursday
Nights after 7Pm at Linda's Tavern 707 E. Pine St
www.hopsandchops.com

Open Coffee at Louisa's Coffee on Tuesday mornings: Early stage
entrepreneur and investor networking in Seattle.
Occurs Every Tuesday Morning at 8:30Am 2379 Eastlake Ave E Seattle, Washington
http://asack.typepad.com/a_sack_of_seattle/2007/04/seattle_open_co.html

Saturday House: Seattle Saturday House is a weekly gathering of
several people who meet and do ... whatever they want! People work on
projects, people talk about ideas, people conspire and hatch plans,
and people play games with each other.
Every Saturday at Giraffe Labs in Pinoeer Square
 http://www.saturdayhouse.org

Seattle Lunch 2.0: Learn about cool local companies and technologies
over your lunch hour - Various locations and times
http://seattlelunch20.wetpaint.com/?t=anon

Seattle Startup Drinks: A simple concept: startup culture in cities
around the world gathers around a bar to have a pint and discuss
what they are working on, what they need help with and what they can
do for each other.
Occurs the Last Friday of every month at various locations.
http://seattle.startupdrinks.com

Seattle Tech Startups (STS): A group of entrepreneurs in the Seattle
area who give and seek advice on running technology startups.
We meet about once or twice a month. This is targeted at founders of,
employees of, or those folks interested in joining local technology
companies. Be ready to talk shop, get into technical arcana, and
discuss the nitty-gritties of running/working at/launching a tech
startup.
Occurs first or second week of the month at The Douglas Forum at the
Executive Education Center, University of Washington
http://www.seattletechstartups.com

Six Hour Startup: A group of hackers/designers/entrepreneurs meeting
to try and build and lunch a startup in less than six hours.
Second Weekend of every month at various locations.
http://www.sixhourstartup.com

Venture Breakfasts (NWEN): A monthly breakfast with a featured speaker
talking about startup related issues.
http://www.nwen.org/index.php?option=com_events&Itemid=15&cat=Venture...

Infrequent Events:

(Every few months, it is best to find out about when these events
occur from sites like MeetAtThePig
http://meetatthepig.com or Seattle 2.0 http://seattle20.sampasite.com,
or Gary's Guide http://seattle.garysguide.org)

Barcamp: An ad-hoc gathering born from the desire for people to share
and learn in an open environment.
http://barcamp.org/seattle

Ignite Seattle: Ignite Seattle is a geek event that combines on-site
geekery, sharing, and innovation (and drinking)
http://igniteseattle.com/

Mindcamp: Seattle Mind Camp is an unconference that is held annually
in Seattle. http://mindcamp.gearlive.com/

NPost: nPost networking Event for tech startups, Demos and getting to
meet members of the local startup community.
http://www.npost.com

Think Tanks (NWEN): Evening Knowledge Exchanges that are recognized as
the go to forums for new ideas.
http://www.nwen.org/index.php?option=com_events&Itemid=15&cat=Think+T...

Workshops (NWEN): Graduate School level workshops on various topics
such as VC Financing, Human Resource, Bootstrapping, IP Protection and
more.
http://www.nwen.org/index.php?option=com_events&Itemid=15&cat=Workshops

There are a lot of other events that occur here in Seattle which
attract interesting, smart technical people : Bizjam, Startup Weekend,
Dorkbot, Powertool drag strip races, Seattle Scrum, Seattle X-Coders,
Seattle Ruby Brigade, Python Users group.... Its best to subscribe to
a few of the calendars above to find out about those events.

Entrepreneur Support/Educational Institutions:

Biznik: Is a Seattle based social network for entrepreneurs, they have
a wealth of events and information on starting up a company.
http://biznik.com/

Score: Small Business Administration, hosts workshops, offers
conseling and has a wealth of resources for startup entruperumers.
http://www.seattlescore.org

Freelance Seattle: good for finding freelancers to help with
design/code/branding/localization/etc...
http://freelance-seattle.net/

MIT Enterprise Forum: Hosts several different types of events though
out the year, Dinner Programs which can be a companies presentation of
key issues the company is experiencing or has experienced or an
experts panel with a featured topic of interest, Venture Lab workshops
which is a lecture series on various topics and Global Broadcasts from
Cambridge aimed at different topics.
http://www.mitwa.org/

NorthWest Enrepreneur Network (NWEN): Has Venture breakfasts,
workshops, pub nights, and hosts the Early Stage Investment Forum
yearly.
http://www.nwen.org

Washington Technology Industry Association (WTIA): Offers several
events though out the year, becoming a member gets you into their
partner program which offers discounts on health/dental/vision
insurance, business supplies, classes and more. They have a focus on
legislative change though lobbying and government afairs.
http://www.washingtontechnology.org

Funding Organizations:

Alliance of Angels: www.allianceofangels.com

ARCH Venture Parners: www.archventure.com

Bezos Expeditions: www.bezosexpeditions.com

Draper Fisher Jurvetson: www.dfj.com

Frazier Healthcare and Technology Ventures: www.frazierco.com

Fluke Venture Partners: www.flukeventures.com

Founders Co-op: www.founderscoop.com

Funding Universe: www.fundinguniverse.com

Ignition Partners: www.ignitionpartners.com

Keiretsu Forum: www.k4seattle.com

Madrona Venture Group: www.madrona.com

OVP Venture Partners: www.ovp.com

Polaris Ventures: www.polarisventures.com

Voyager Capital: www.voyagercapital.com

Vulcan: capital.vulcan.com

Web Resources:

Meetatthepig: A calendar for geeks, makers and other world changers.
http://meetatthepig.com

Seattle 2.0: Marcelo Calbucci's website with local startup events, and
the Seattle Startup List of Seattle Internet startups, includes an
extensive list of Seattle Startup Blogs.
seattle20.sampasite.com/

Seattle Tech Startups: A fairly high traffic email list of various
founders and others involved creating new internet companies.
http://seattletechstartups.com/doku.php

TechFlash: John Cook and Tod Bishop's new news site on important local
technology news. Has a strong focus on startups and Microsoft related
information. Is frequently the first website with important local
news.
http://techflash.com

Seattle Startup Job websites: Besides the job sites that everyone
knows about like craigslist.org and indeed.com there are several sites
that offer a focus on Seattle startups.

Npost: One of the stronger job boards, with openings in Seattle and
other technology hubs. Has in-depth interviews of many of the startups
with job openings in the area. Also they throw frequent networking
events which enable you to meet potential employers face to face.
www.npost.com

Startuply: A job search site with a focus on Startup jobs.
http://startuply.com

Seattle 2.0: An aggregation of various openings here in the Seattle
area from different websites.
http://www.seattle20.com/startup-jobs.aspx


On The Demise of Google Lively

I don't have a lot to add beyond what has been covered by people like Sibley, but most people aren't calling for Google to do the right thing and open the code and content. From my comment on Sibley's post:

There’s another important aspect of this shutdown: What will happen to the Lively content and code.

Google is encouraging people to take screenshots and make machinima to save their work, but that’s pretty weak for a company with a track record for opening both content and code.

Google should immediately open source as much of the platform as possible and set out a clear path for developers (inside or outside of Google) to run Lively spaces on the Google App Engine.

They may be smart to shut down the Google managed 3D spaces, but they have an opportunity to completely change the face of 3D on the web by releasing Lively to the community.

A Start

In between talking to people about new ventures, I'm working on a ludic collective intelligence project of my own. Here's a series of tweets which reveals a little of where my head is:

Dear smart ones: Is a WPA scale project for collective intelligence the keystone to the next jump in accelerating change?

Instead of building a highway system, run huge prediction markets and mechanical turk tribes.

The soup line as smart mob.

Workgangs covering the nation bearing uplinked sensor packages.

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