TITLE OF PAPER: Emotional Design: The Principles URL OF PRESENTATION: _URL_of_powerpoint_presentation_ PRESENTED BY: Donald Norman (http://www.jnd.org/) REPRESENTING: Nielsen Norman Group CONFERENCE: O'Reilly Emerging Technology Conference DATE: February 12, 2004 LOCATION: San Diego, CA, Westin Horton Plaza, California Ballroom B/C -------------------------------------------------------------------------- REAL-TIME NOTES / ANNOTATIONS OF THE PAPER: {If you've contributed, add your name, e-mail & URL at the bottom} Why we love (or hate) everyday things (shows an image of a very strange juicer) Make it pretty, make it fun, make it enjoyable. Orange juicer evokes strong emotions; you hate it or you love it. Going to talk about the world of consumer products. Getting the technology right is only part of the puzzle; you want to win the hearts and minds of the people using the product so that they *enjoy* it. The physical design and chara Getting the technology right is only part of the problem, what you want it to win the hearts of your users. *image of a woman in love with a new camera* NY Times review of Mini: "This car has many flaws. Buy it anyway." Cognitive Model: ================== Sensory Reflective apes, people, self-image design: advertising and image Behavioral "where all the work gets done" almost all the stuff we do is behavioral design: usability Visceral - cliffs, bitter taste detection design: attractiveness, the surface, symmetry Motor The way the brain is organized (simplified): There are two systems in the head: Cognition Emotion *nice slide of sensory input -> Reflective/ Behavioral/Visceral -> Motor Control visceral fears compensated by reflective pride, I think he said. in reference to a human skydiving doily. Bottled water. What's the difference? (Viscerally.) Perrier is glass, nice. Crystal springs is functional, throwaway. The blue one (brand?) you want to put flowers in it. The vendors divide the market by bottle. 61 Jaguar, beutiful design. Didn't work very well. If you polish yoiur car it drives better. (lack of clutter... reminder to self to ask about feng Emotions Nervous: "Depth-first processor" Happy: "Breadth-first processor" Behavioral Design Examples: TV/DVD remote controls Reflective Design Examples: Hummer Fashion: "fashion is pure reflection" uber modern LCD watch (contrast: Casio "engineers watch", and reflective Swiss watch for "impressing people who would be impressed by it") Kitsch (statue of Eiffel tower) has a story therefore reflective what does it mean to you All products have to have components of these three elements Often forgotten: sound Teapot that strikes a harmonic chord when the water boils Segway: gears designed to be in harmonic intervals "If you design something everyone loves, it's mediocre design" iMac: some love it, some hate it: sign of great design "If nobody could tell the time, who cares? It's a conversation piece" The second half of the book ================================== Why do people have emotions? Keep us from falling off cliffs Way of socially communicating Three Reasons 1: essential for survival 2: social communication device: I can tell when other people are having fun. etc 3: Image that makes us feel good. Example: Sony Aibo. Cleverly made a puppy. Toy falls over alot. Design something that people thing is cute when it fails. Setting greaet expectations. "Fails gracefully." If you make something really cute, people will like it even if it fails (Aibo example). Emotional investment makes a big difference. *Amazing* image of a chair that looks like one leg is trying to reach for a missing piece. Shows the Roomba, then his coffee maker (Gaggia Syncrony); which is more of a robot. The emotional system is a weak method for getting us out of problems and situations *that we never would have anticipated*. iRobot Roomba: visceral example (edge detection, backk up algorithm) Gaggia espresso maker: why isn't this a robot? It's more complex, more gears Emotional system that is a "weak method" (in AI terminology) for getting out of deadlocks: boredom or frustration way of getting out of situations we've never b "This is not about juice, it's about conversation" -------------------------------------------------------------------------- REFERENCES: {as documents / sites are referenced add them below} Dr. Cynthia Breazeal: http://www.ai.mit.edu/people/cynthia/cynthia.html MIT Humanoid Robotics Group: http://www.ai.mit.edu/projects/humanoid-robotics-group/index.html "Uncanny Valley" Masahiro Mori http://en.wikipedia.org/wiki/Uncanny_Valley [I'LL BE POSTING THIS ONLINE HERE http://trevor.typepad.com/blog/2004/02/oreilly_emergin.html ] [SO MAKE YOUR EMAIL OF THE FORM user (at) domain dot com or type REMOVE next to it and I'll do so before posting] -------------------------------------------------------------------------- CONTRIBUTORS: {add your name, e-mail address and URL below} trevorolio at mac d.o.t. com ell (at) mamamusings (dot) net tom (at) plasticbag.org jim (at) coyer.com -------------------------------------------------------------------------- NOTES ON / KEY TO THIS TEMPLATE: A headline (like a field in a database) will be CAPITALISED This differentiates from the text that follows A variable that you can change will be surrounded by _underscores_ Spaces in variables are also replaced with under_scores This allows people to select the whole variable with a simple double-click A tool-tip is lower case and surrounded by {curly brackets / parentheses} These supply helpful contextual information. -------------------------------------------------------------------------- Copyright shared between all the participants unless otherwise stated...